To see a leader or an organization emerging, to explain a complex topic, to raise media exposure, to restore confidence, to support a public affairs strategy; they are many good reasons to address the media. Our team assists you in setting up an ad-hoc action plan to inform media in all their diversity and complexity: from “traditional” medias to web pure players, through influencers (bloggers, twitter users), etc.
Understanding Medias, their agenda, editorial line and requirements, as well as being available, are key elements that Vae Solis Corporate provides to support clients’ visibility in the media.
Picking the topic, finding the right angle, defining the appropriate format (a press release, an interview, etc.), are the key elements of our approach which consists in “revealing” an issue, a contribution, or information held or generated by our clients.
Being prepared, at the right place, at the right time
Either by seizing opportunities or pro-actively building media sequences, our success relies on an accurate and in-depth approach combined with efficient and dedicated tools (press meetings or conferences, press releases and press kits, field trips, etc.). We define the right « format », target the right contacts, enroll within the right media schedule, and prepare your spokespeople to ensure the largest or the most proper media coverage.