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    Practices

    Positioning strategies

    Should it be in order to raise awareness, create an identity, embody a strategic evolution (acquisition, merger, new markets, etc.) or to restore confidence after a crisis or a decline of internal culture, Vae Solis Corporate guides companies, public organizations and associations in their brand positioning.

    Laying solid foundations

    We assist executives in developing a clear strategy and messages in order to position them on appropriate communication fields, differentiating them from competitors. From image audit (qualitative interviews, quantitative studies, media analysis, etc.) to logos and institutional signature creation, along with yearly communication plan, we set up identity pillars necessary for an efficient long-term communication. In that perspective, we offer the best editorial competences as well as the most innovative, creative and digital expertise.

    Bringing forward what makes you unique

    Our mission goes beyond “ready to wear” identity. We analyze to bring forward the history, culture, values and objectives of our clients as well as to advise them, day after day, to embody the new positioning.

    Coming from the advertising world, from the high public administration or from the media, our consultants have, thanks to their high-level experiences and crossed-views, a full and comprehensive approach of image management for first class organizations.

    Associated services

    • Image audit
    • Editorial platform
    • Communication plan
    • Graphic identity/logo

    Image audit

    Interviews, focus groups, benchmark, quantitative and qualitative analysis, we set up all the necessary tools and studies to deliver a comprehensive assessment and a fine analysis of the strengths and weaknesses of companies’ image.

    Editorial platform

    Key messages, talking points, position paper, we define and formulate the contents that will feed speeches, dialogues, media presence and communication supports in all circumstances.

    Communication plan

    Vae Solis Corporate defines communication plans (internal and external) and supports your teams in their operational implementation.

    Graphic identity/logo

    To change a graphic identity or to create a new visual environment, Vae Solis corporate works with the best creative talents to translate graphically our strategic recommendations for brands and identities positioning.

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    Vae Solis Corporate@VaeSolis ⋅ 23 Sep.

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    Vae Solis Corporate@VaeSolis ⋅ 20 Sep.

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